On-Demand Webinar Available: Is Your Website ADA Compliant?

October 12, 2021 | Are your company’s websites, mobile apps, and other digital media accessible to people with disabilities? If not, you could be at risk for accessibility lawsuits.

A new on-demand webinar, “Digital Accessibility and Website ADA Compliance,” is now available exclusively to Toy Association members to learn the tools to test for accessibility and strategies to maintain accessibility.

As more companies that own or operate websites, mobile apps, and other digital media that are not optimized for use by disabled people become targets in lawsuits under The Americans with Disabilities (ADA) Act and similar state laws (notably in California and New York), this 50-minute pre-recorded webinar will offer actionable tips for proactive compliance and post-litigation corrective measures. The webinar will also explore how companies can substantially comply with Web Content Accessibility Guidelines (WCAG) 2.1, which aims to provide a single shared standard for web content accessibility that meets the needs of individuals including the disabled.

“We encourage all members to set aside some time to watch this exclusive webinar because the financial burden on non-compliant small- and mid-size companies specifically can be substantial,” said Ken Ebeling, executive vice president of strategic development & member services at The Toy Association.

One such member company that experienced first-hand the financial impact of these lawsuits is Cryptozoic Entertainment, which despite being a California-based company, was named in a case brought under a federal district court in New York.

“Had we known this was a thing, we would have taken action and could have avoided the thousands of dollars it cost us in retainer fees and settlement costs,” said John Sepenuk, co-founder and CEO. “The crazy part is how easy it is to become ADA compliant. It took me 20 minutes to get our site certified, and for $600 a year to ensure compliance, it’s really a no-brainer for any company.”

Webinar presenters include Jeremy D. Richardson, partner at Freeborn & Peters LLP; Kris Rivenburgh, chief accessibility & legal officer, eSSENTIAL Accessibility; and Jose Martinez, lead analyst for Digital Accessible Experience (DAX) Services, The Chicago Lighthouse.

Members can access the webinar at their convenience. Questions may be directed to Anne McConnell.