The creative journey – from concept to consumer begins with Creative Factor, The Toy Association’s immersive experience for all creative professionals. Knowing that the ideas which ultimately become beloved playthings demand creativity throughout the entire process, Creative Factor provides inventors, designers, artists, art directors, marketers, retailers, manufacturers and the entire toy ecosystem an interactive and engaging combination of learning and networking activities.
Creative Factor celebrates and serves the innovation pipeline essential to the future of the creation and delivery of fun and safe play experiences.
Experienced Inventors & Designers
Join us for access to a host of members-only benefits such as networking, discounts, exclusive resources, and assistance with industry advocacy. Join The Toy Association today.
Aspiring Inventors & Designers
Read the Toy Inventor & Designer Guide. This free pamphlet is packed with information outlining every aspect of the creation process from idea to finished product. Jumpstart your career today.
Creative Factor Inventor Day
Creative Factor provides inventors, designers, artists, art directors, illustrators, and more an interactive and engaging combination of learning and networking activities. Toy Fair® University will feature panel discussions, demonstrations and experiences focused on the interests and goals of inventors, designers, and others in the creative community.
Creative Factor Inventor Day will be held on Tuesday, October 3, 2023, where approved toy manufacturers will be invited to hear product pitches from select inventors and designers.
The application period is now open for toy inventors and designers looking for an opportunity to pitch their ideas at Toy Fair this fall. The submission period will close on Friday, June 30, 2023.
Welcoming the Next Generation
The Toy Association serves on the United Inventors Association’s Toy Industry Advisory Board and supports the toy design departments of the Fashion Institute of Technology in New York City and Otis College of Art and Design in Los Angeles through scholarship grants and student membership.
To learn more about Creative Factor, contact Jackie Retzer. To learn more about joining The Toy Association, contact Bernadette Boyle.