Join The Toy Association

The Toy Association is the leader of today’s dynamic and innovative toy industry.

The Association addresses toy safety, promotes play, and tackles legislative and trade issues. Members get exclusive access to business-building services, resources, & events. Become a better business. Join today.

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Key Benefits at Our World-Class Trade Shows

Key Benefits at Toy Fair

Make the most out of your company’s participation at Toy Fair and Fall Toy Preview. Become a member, and gain access to these exclusive opportunities:

  • Discounts on exhibit space and sponsorship/promotional opportunities
  • Show badges:  discounted for any manufacturer member that is not exhibiting (maximum allowed per company: 2); complimentary for qualified show attendee members (amount based on annual dues)
  • Preferred placement for your products in media coverage and Toy Association’s annual trend report targeted to press and buyers
  • Access to buyer attendee contact list, including email addresses (post-show, exhibiting members only)
  • Additional priority points for better booth placement at future shows
  • Complimentary access to The Toy Association Member Lounge
  • Complimentary and/or discounted rate for Toy Fair educational programming
  • Member recognition on show badges

Timely Information. Critical Insights.

The toy industry is moving fast and operating on an increasingly global scale. We get you the hard information you need to accurately assess the marketplace, make better decisions, and improve your bottom line. Here’s what’s on tap for members:

  • Toy Association-commissioned and third party studies, surveys, and reports, including the NPD/ICTI Global Toy Market Report
  • Webinars, educational sessions, and white papers
  • Toy and play trend forecasting from our internal team of specialists
  • Bi-monthly advocacy updates on key global, federal, and state issues
  •  Access to resources and events relevant to finance, operations, and credit professionals, offered via the Credit Program (manufacturer members only)
Your “Go To” Resource on Toy Safety

Your “Go To” Resource on Toy Safety

Toy safety is the Toy Association’s No. 1 priority. Our team of experts offers unparalleled experience and guidance to help our members design, produce, and sell safe toys that comply with complex global laws and regulations. Our expertise and initiatives span all issues related to toy safety, including:

  • Guidance in complying with the Consumer Product Safety Improvement Act (CPSIA), Toxic Substances Control Act (TSCA), Children’s Online Privacy Protection Act (COPPA), and more
  • Industry statements to address media questions on multiple aspects of toy safety
  • Annual seminar on Toy Safety and Compliance
  • Regular webinars on compliance, testing requirements, and additional safety issues
  • Advocacy on the alignment of global standards and testing requirements

Advocacy: Protecting Children, Protecting Companies

We are an advocate for the industry. We protect children and we protect your business. Our strong ties to the government mean that we’re at the forefront of discussions on legislation impacting toy companies. Our goal is to keep you informed and engaged with politicians through events and services, including:

  • Regular updates on the key legislative and regulatory issues that are (or could be) impacting the toy industry at the local, state, federal and global levels
  • Working for the alignment of global toy standards and testing requirements
  • Crisis communications and public relations assistance
Advocacy: Protecting Children, Protecting Companies

Promotion and Publicity

With children and adults turning to play more than ever, we reach millions of families through various media (print, online, and television) to offer toy and play ideas, and talk about the latest trends impacting the play space. In each of these instances, we put our members’ toys and games front and center, highlighting the creative spirit of the industry and the toy innovation being driven by our membership. The following are some examples of what we do to promote the benefits of toys, games and play for all ages:

  • Product promotion opportunities (e.g., consumer print and broadcast media placements, trade articles, etc.)
  • Member exclusive opportunity to be included in The Toy Association’s annual “Toy Trends Briefing,” which highlights the year’s biggest trends and product examples to support them, and additional trend updates during the year.
  • Marketing support through The Toy Association’s Genius of Play campaign, an initiative to build consumer awareness of the benefits of play, and the STEAM accreditation program, designed to highlight toys that help kids build skills in science, technology, engineering, arts and math.

Connect. Collaborate. Grow.

Connect and collaborate with other members from around the world. Build lasting relationships through our professional networking events and special activities. Meet rising stars and industry veterans. We are your portal to the brightest minds in the business.

  • Access to special Toy Association events
  • Year-round networking opportunities for members

How to join

Whatever your role in the toy industry, there’s a place for you at the Toy Association. Select the category below that best characterizes your business and learn how membership will make a difference for your company and its future.

Manufacturer
 

A manufacturer is any corporation, partnership, or individual engaged in the manufacture, importation, or distribution of toys and children’s consumer products intended for the North American market.

Apply for membership
Retailer
 

Retailer

A retailer is any company, partnership, or individual actively and primarily engaged in the selling of toys and related children’s consumer products intended for the North American Market.

Independent Retailer*

Apply for membership

Mass Market Retailer

Apply for membership

*If you are a specialty toy retailer you may also want to consider joining the American Specialty Toy Retailing Association.

Licensor
 

A licensor is any North American-based corporation or entity engaged in the licensing of its property to manufacturers of toys and children’s consumer products.

Apply for membership
Inventor and/or Designer
 

Inventor and/or Designer

An inventor and/or designer is any North American-based corporation, partnership, or individual involved in the design, development, or sale of a new toy invention or design.

Apply for membership
Manufacturers' Sales Representative
 

A manufacturers' sales representative is any North American-based corporation, partnership, or individual involved in the sale of toy manufacturers’ products to wholesale and retail customers.

Apply for membership
Associate Member
 

An associate member is any North-American based corporation, partnership, or individual categorized in one of the following businesses:

  • Magazine/Website
  • Promotion Firm
  • Retired Industry Executive
  • Service Provider
  • Testing Laboratory
  • Toy Industry Consultant
Apply for membership
Student
 

A student is someone who is currently enrolled in a full-time study program at an accredited post-secondary institution, or a part-time student who is not employed full-time in the toy industry or not otherwise eligible for regular membership in the Toy Association.

Apply for membership
Manufacturer
Retailer
Licensor
Inventor and/or Designer
Manufacturers' Sales Representative
Associate Member
Student

Manufacturer

A manufacturer is any corporation, partnership, or individual engaged in the manufacture, importation, or distribution of toys and children’s consumer products intended for the North American market.

Apply for membership

Retailer

A retailer is any company, partnership, or individual actively and primarily engaged in the selling of toys and related children’s consumer products intended for the North American Market.

Independent Retailer*

Apply for membership

Mass Market Retailer

Apply for membership

*If you are a specialty toy retailer you may also want to consider joining the American Specialty Toy Retailing Association.

Licensor

A licensor is any North American-based corporation or entity engaged in the licensing of its property to manufacturers of toys and children’s consumer products.

Apply for membership

Inventor and/or Designer

An inventor and/or designer is any North American-based corporation, partnership, or individual involved in the design, development, or sale of a new toy invention or design.

Apply for membership

Manufacturers' Sales Representative

A manufacturers' sales representative is any North American-based corporation, partnership, or individual involved in the sale of toy manufacturers’ products to wholesale and retail customers.

Apply for membership

Associate Members

An associate member is any North-American based corporation, partnership, or individual categorized in one of the following businesses:

  • Promotion Firm
  • Magazine/Website
  • Retired Industry Executive
  • Service Provider
  • Testing Laboratory
  • Toy Industry Consultant
Apply for membership

Students

A student is someone who is currently enrolled in a full-time study program at an accredited post-secondary institution, or a part-time student who is not employed full-time in the toy industry or not otherwise eligible for regular membership in the Toy Association.

Apply for membership